Tuesday, September 23, 2008

Pinched.

this was my idea... but I decided to do Fashion instead.

Pinched magazine: Budget City Living

Target Audience:
Age: 22-34
Income level: 20K - 60K
Education level: College graduated, Post-Grad student
Geographic Local: Big cities, primarily New York
Gender: Female

Table of Contents:
Columns:
Do-It-(For)-Yourself: How to recreate makeup/hair on a budget, by yourself
Travel Lite: How to leave the city on a budget, where to go, what to bring
20 with 200: 20 Looks for Work (or interviews) with a $200 budget
DecoRATE: Design tricks and tips for those pinching their pennies.

Back of book:
De-Lux: How to maximize your luxury items (bang for your buck, key items (and looks for less).

Features:
Entertainment on a Budget (Music, movies, TV, Comedy, etc..) maybe with a celebrity of sorts.

In a Pinch - expert answering tough questions about work, friends, life, love, shopping, etc...

other areas I want to cover are Fitness and Relationships

more to come...

Swipe - Layouts



Monday, September 22, 2008

Thursday, September 18, 2008

Swipe - Products

Swipe - Totally Random

Swipe - Interiors



Swipe - Illustrations



Swipe - Pictures




Swipe - Posters




Swipe -Tickets/Tags




Type Foundry


Hoefler & Frere-Jones -- Verlag

Magazine idea

I am thinking of calling my magazine "Pinched."

It would be targeted to basically me -- recent college graduates, with or without work, who are pinching to make ends meet, but don't necessarily want people to know that.

The content would probably be New York focused, since that is what I am around all day at work, and what I know best.

I am still playing with idea, as well as column ideas, etc...